road to soupalicious

“Road To Soupalicious”, was the first season of, “Explore Kennedy” – a social media original series that highlights the Kennedy Road BIA’s involvement in the community, while showcasing businesses within the BIA.

Everyone has fond memories when it comes to soup – whether it’s the comforting feeling of a hot bowl on a cold winter day to unsuccessfully trying to replicate your grandmother’s chicken noodle recipe. That’s why Kennedy Road jumped at the opportunity to be part of the first ever Soupalicious Scarborough event and feature it as the first season of Explore Kennedy. Season One is a three-part series that’s used to promote and document BIA’s involvement in Soupalicious Scarborough while showcasing the local Kennedy Road restaurants involved.

Visualize Communications Inc. planned, produced, and ran the advertising for this campaign.